BMW Military Offers
BMW military & first responder incentive in Jacksonville.
Your service earns more than our thanks.
$500 to $5,000*
Toward the lease or purchase of an eligible new BMW at Tom Bush BMW.
Verify Eligibility Shop New Inventory
A thank-you from BMW, delivered in Jacksonville.
The BMW Military and First Responder Incentive gives eligible service members, veterans, military families and first responders $500 to $5,000 toward a new BMW lease or purchase. You verify your status once through ID.me, receive your offer code by email, and bring it to Tom Bush BMW. We apply it to your lease or purchase.
Northeast Florida is home to NAS Jacksonville, Naval Station Mayport, Naval Submarine Base Kings Bay and Camp Blanding. For 28 years, Tom Bush has served the families stationed here, and we know military schedules don't wait. Tell us your timeline, and we'll have your BMW ready when you are.
Featured military incentives.
The incentive amount varies by model. These are the featured BMW models with their current incentive ranges.
Who qualifies.
The program covers military members stationed in the United States, veterans, military families and first responders, both active and retired.
- Active Duty
- National Guard
- Reserves
- Veterans
- Retirees
- Military Spouses
- Surviving Spouses
- Immediate Military Family Members
- First Responders (Active & Retired)
How to claim your incentive.
Claiming takes about five minutes online, then one visit to Tom Bush BMW.
- Choose your BMW. Select a model on the BMW USA military offer page and click "Verify Eligibility & Claim Offer."
- Verify with ID.me. Confirm your status through ID.me's secure identity check. Most verifications finish in minutes.
- Get your code. BMW emails you a confirmation with your unique customer ID and offer code.
- Bring it to Tom Bush BMW. Share your code with your Sales Advisor at 9875 Atlantic Blvd. We apply it to your lease or purchase.
BMW military incentive FAQ.
What is the BMW Military and First Responder Incentive?
It's a BMW of North America program that provides $500 to $5,000 toward the lease or purchase of an eligible new BMW for military members, veterans, military families and first responders.
Can I combine the military incentive with other BMW offers?
Yes. It combines with most other BMW offers, sales programs and campaigns. It can't be used with the BMW Corporate Sales Program. Your Tom Bush BMW Sales Advisor will confirm which offers stack on your vehicle.
Which BMW models are eligible?
Most new BMW models qualify, including SAVs and high-performance models. A few exclusive models are excluded. Contact Tom Bush BMW to confirm eligibility on a specific vehicle.
Are BMW electric vehicles eligible?
Yes. The BMW i4, BMW i5, BMW i7, BMW iX and BMW iX3 are currently eligible.
How do I verify my military or first responder status?
BMW uses ID.me, a secure digital identity service. You verify once online, and BMW emails your offer code. If your status isn't verified within a few minutes, visit help.id.me for support.
Do military family members qualify?
Yes. Military spouses, surviving spouses and immediate family members qualify and verify the same way through ID.me.
Thank you for your service.
Visit Tom Bush BMW at 9875 Atlantic Blvd, Jacksonville, or call (904) 371-4304.
Shop New Inventory Contact Us*BMW Military and First Responder Incentive provided by BMW of North America, LLC. Incentive of $500 to $5,000 applies toward the lease or purchase of eligible new BMW models; amount varies by model and model year. Eligibility verified through ID.me; military personnel must be stationed in the United States. Combinable with most other BMW offers; not combinable with the BMW Corporate Sales Program. Some exclusive models excluded. Offer subject to change or end without notice. See Tom Bush BMW for complete details. The Ultimate Driving Machine® is a registered trademark of BMW of North America, LLC.